Book 12 · Book notes

The journalist who trained his memory and won

A journalist sets out to report on memory contests, trains with ancient techniques for a year and wins the US Memory Championship, then asks what memory is really for.

  • Joshua Foer
  • United States
  • 2011
  • 2 min read
On this page
Before you readWhat would you do?

A student wants to use a memory palace to prepare for a biology exam with essay questions about how processes work. What is the best advice?

Pick an answer now. The file tells you whether you were right.

01The file in one minute

  1. 1The big idea

    Ordinary memories can do remarkable things with techniques like the memory palace and deliberate practice.

  2. 2Who it's for

    Students, curious readers and anyone who says they have a bad memory.

  3. 3Honest criticism

    The tricks suit lists and facts. They do not build understanding or fix everyday forgetfulness.

  4. 4One thing to try

    Remember your next shopping list as strange images placed around your home.

02The book

Joshua Foer, a science journalist, went to report on the USA Memory Championship and met competitors who could memorise a shuffled deck of cards in minutes. They told him they had ordinary memories and that anyone could learn their methods.

He decided to try. Coached by the British memory competitor Ed Cooke, he practised for about a year and in 2006 won the US championship. Moonwalking with Einstein, published in 2011, tells that story alongside the history and science of memory.

The main technique is the memory palace: you imagine a familiar place, such as your home, and put vivid, strange images of the things you want to remember along a route through it. Walking the route later brings them back.

03The key ideas

The book shows that memory improves with technique and deliberate practice, and that vivid, unusual, emotional images stick far better than plain facts. It also describes the "OK plateau": once a skill is good enough, people stop improving unless they practise at the edge of their ability and study their mistakes.

The honest limit, which Foer admits, is that memory athletes' tricks work best for lists, numbers and cards. They do not make you understand a subject or remember daily things automatically. Foer tells how, after one success, he took the train home and forgot he had driven. Memory techniques are a tool for specific jobs, and understanding still needs real study.

The idea behind this caseLesson: Summarise anything →

Kit the fox, ManuAI's guide, thinking it over

04Try this week

  1. Memorise your next shopping list by placing each item as a strange image along the rooms of your home.
  2. Pick one skill that has stalled and practise just beyond your comfort level, noting what goes wrong.
  3. When you learn something new, explain it in your own words a day later to check you understood it.
A student wants to use a memory palace to prepare for a biology exam with essay questions about how processes work. What is the best advice?

05 — Would you have caught it?

A student wants to use a memory palace to prepare for a biology exam with essay questions about how processes work. What is the best advice?

06 — Sources

  1. Moonwalking with Einstein · Wikipedia · 2026
  2. Feats of memory anyone can do · TED · 2012