Lesson 113 · 2 min
Fake celebrity endorsements
Videos of famous singers, business leaders or TV hosts praising an app or a product are often AI fakes made without their knowledge.
With a few public interviews, AI can make a well-known person appear to recommend almost anything: a trading platform, a weight-loss pill, a game that "pays real money".
These clips run as paid ads on social media and video sites, so they look official. The lips may not quite match the words, or the voice sounds flat, but many are good enough to fool a quick scroll.
Ask a simple question: would this person really sell this, here, in this way? Then search the person's name plus the product name. Real deals appear on their own verified pages and in the news. Fake ones often appear next to warnings from the celebrity.
Never buy or invest through the link in the ad. If a product is real, you can find it by typing its official address yourself.
Do it now
Check one endorsement
- 1. Find an ad that uses a famous face, or remember one you have seen.
- 2. Search the person's name with the product name and the word "scam" or "fake".
- 3. Open the person's verified page and look for the same offer there.
Quick check
Keep going
Next →Scam texts with perfect spellingWords from this lesson
- Deepfake
- A fake video, photo or audio clip made with AI to show a real person saying or doing something they never did.
- Generative AI
- AI that produces new text, images, audio, video or code, rather than only sorting or scoring existing things.
- Voice cloning
- Using AI to copy someone's voice from a short recording so it can say anything. Common in phone scams.