L117 · AI at work · 3 min

Copyright and AI images

AI images are easy to make and harder to own, so check the tool's terms and avoid copying real artists, brands or characters.

01 · The idea

Image generators learned from huge collections of pictures, and courts in several countries are still deciding what that means for artists. The rules differ by country and are changing.

In some places, including the United States, an image made entirely by AI without real human creative input may not be protected by copyright at all. That means others might be free to reuse it too.

The bigger risk for most people is making something that looks like someone else's work: a famous cartoon character, a brand logo, or a piece "in the style of" a living artist that is sold as your own.

For business use, read the image tool's terms, keep a note of how you made each image, and add your own edits. For anything important, like a logo or a book cover, ask a lawyer or use a designer.

02 · Do it now

03 · Quick check

Which use of an AI image carries the most risk?