L016 · Staying safe · 2 min · Interactive

Deepfakes and voice clones

AI can now fake a face or a voice from a few seconds of real recording, so seeing and hearing is no longer proof.

01 · The idea

A deepfake is a fake video or image made with AI, often showing a real person saying or doing something they never did. Voice cloning copies how someone sounds from a short clip.

Scammers use them to call parents with a crying "child" in trouble, to fake a CEO on a video call, or to show celebrities promoting fake investments.

Visual clues like strange hands or blinking are getting rare. Better defence: check the story through a second channel. Hang up and call the person on their usual number.

Agree a family safe word that only you know, for emergency calls. Try it below: test your instincts on real and fake messages.

02 · Think of it like this

It is like a perfect forged signature. You cannot tell by looking, so you check with the person who supposedly signed it.

03 · Try the toy

Try it

Scam or legit?

Read each message as if it just arrived on your phone. Decide, then see the red flags.

Message1 / 8Correct0

Text message+44 7700 900412

Your parcel is on hold: unpaid customs fee of $1.99. Pay within 24 hours or it will be returned: parcel-redelivery-help.com

04 · Do it now

05 · Quick check

Your "brother" calls from a new number, crying, asking for money fast. What is the best first step?