L142 · Staying safe · 2 min

AI-generated reviews

Product and restaurant reviews can now be written by AI in bulk, so read reviews for specific details and patterns instead of star counts.

01 · The idea

Sellers can generate hundreds of natural-sounding five-star reviews, or attack a rival with one-star ones. Paid review groups make it worse.

Fake reviews tend to be vague and enthusiastic ("Great product, highly recommend!"), appear in a burst on the same few days, and repeat similar phrases.

Real reviews usually mention specific details: how long the delivery took, a small flaw, how the size fits. Photos taken by buyers and mixed three- and four-star reviews are often the most useful.

Check the reviewer's profile, sort by newest, and read the critical reviews. Buy from shops with a return policy you can use.

02 · Do it now

03 · Quick check

Which review is most likely written by a real buyer?